The concept of creating and nurturing relationships is as vital in sales as it is in any other business. Sales is a people business. Recognizing the importance of client relationships is a crucial part of successful selling. You would be astounded to learn how infrequently sales people capitalize on this fundamental concept.
- Did you know a typical business hears from only 4 percent of its dissatisfied customers. The other 96 percent just quietly go away and 91 percent will never come back. That represents a serious financial loss for companies whose people don’t know how to treat customers, and a tremendous gain to those that do.