The concept of creating and nurturing relationships is as vital in sales as it is in any other business.  Sales is a people business.  Recognizing the importance of client relationships is a crucial part of successful selling.  You would be astounded to learn how infrequently sales people capitalize on this fundamental concept.

  • Did you know a typical business hears from only 4 percent of its dissatisfied customers.  The other 96 percent just quietly go away and 91 percent will never come back.  That represents a serious financial loss for companies whose people don’t know how to treat customers, and a tremendous gain to those that do.

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