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Before you read this, take about 15 minutes to get up from your seat, walk out into the warehouse and ask a forklift driver what they know about the company’s strategic plan. Maybe call an accountant, an analyst, or a salesperson. When you ask them how their goals tie into the strategic plan, pay close attention to the absent look on their faces or the awkward silence.   This is the point when your strategy just got real – or not.  I’ve asked this question many times and the most interesting answer I’ve gotten is “I don’t own a suit”, implying that anything strategy applies only to people who wear a suit.

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